Bose lukker alle deres fysiske butikker i blandt andet USA og Europa.

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Bose har oplyst at de planlægger at lukke alle deres fysiske butikker i Nordamerika, Europa, Japan og Australien.

Bose peger på at grunden er at den stigende handel via internettet har gjort at det ikke længere er økonomisk rentabelt at holde de mange fysiske butikker åbne.

Så er du en person, ligesom os her på InsideFlyer, som elsker Bose produkterne og ofte besøger butikkerne når du er på rejse (f.eks. i et outlet), så er det altså snart slut i Nordamerika, Europa, Japan og Australien.

Bose skriver følgende til mediet The Verge:

That adds up to a total of 119 stores, according to a spokesperson. “In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates.

I fremtiden skal du så huske at finde og prøve dine Bose produkter i andre elektronikbutikker eller huske at bestille det i en web shop og få det tilsendt dit hotel.

Bose åbnede deres første fysiske butik i 1993 og vi ser butikkerne i mange indkøbscentre og outlets. Dette er så desværre noget som slutter nu.

Bose skriver følgende i deres pressemeddelse:

Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates; and additional stores in India, Southeast Asia, and South Korea.

In 1993, Bose opened its first store in the United States to provide personal, private demonstrations for Wave music systems and Lifestyle home theater systems. As smartphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi solutions. Today, Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers, and smart speakers are increasingly purchased through e-commerce, including Bose.com; and Bose is a larger multi-national company, with a localized mix of channels tailored for a country or region.

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, vice president of Global Sales, Bose Corporation. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now. It’s still difficult, because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors – whether that’s helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they’ve set the standard for customer service. And everyone at Bose is grateful.”

Bose will be offering outplacement assistance and severance to affected employees. Additional details, including the number of employees affected, will remain private.

Foto: Bose

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