Norwegian reveal Europe’s sky-high surfing habits as it marks five years of inflight Wi-Fi

Poster i 'PRESSEMEDDELELSER' oprettet af Nicki Lolk Sørensen, 9/2/16.

  1. Nicki Lolk Sørensen

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    Norwegian - 2016-02-09 07:30 GMT
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    • New study shows a third of passengers log into social media within 5 minutes of a flight
    • Americans and Brits most likely to show off about their holiday on social media channels
    • Just one in ten passengers said they take a break from social media during a flight
    • Flights to Tromsø, Malaga, Barcelona, Alicante and Madrid have the most Wi-Fi users

    Norwegian, Europe’s third largest low cost carrier, is today celebrating five years since it became the first airline to offer free Wi-Fi on European routes - by revealing the world’s first study into sky-high surfing habits.

    Norwegian remains the only carrier on the continent to offer free Wi-Fi on all routes and since pioneering the service in February 2011 over 19 million passengers have logged in at 35,000ft.

    To celebrate the landmark the airline polled a representative selection of 1,000 passengers across Europe about their inflight surfing habits and combined it with data usage from over 550,000 flights to reveal what people are browsing, sharing and tagging over Europe’s skies.

    Over 18,000 passengers access Norwegian’s free Wi-Fi every day, with the biggest demand on routes to and from Spain. Since introducing the free service over 500 terabytes of data have been consumed on board flights – the equivalent of streaming 1.2 million songs, receiving 170 million emails or watching 25,000 hours of Netflix.


    Sky high surfing habits revealed:

    • Facebook FOMO (fear of missing out): A third of passengers (28%) log onto a social media channel within just five minutes of the flight. One in five passengers say they would be annoyed if they could not access social media during a flight – with 3% going as far as to say it would ruin their flight
    • #Holiday: American and British passengers are most likely to show off about their holiday, with 40% of Americans posting a picture or status about their trip during the flight. This is followed by 20% of Brits
    • Race to get online: German passengers are the keenest to get online, followed by Swedish and Danish. The availability of free Wi-Fi still comes as a surprise to British, Spanish and American travellers who take the longest to connect
    • Mile high movers: The most popular websites visited at 35,000ft by Brits are news sites including BBC, Guardian and Daily Mail, followed by Right Move and Amazon
    • Digital detox: Just one in ten people said they like to take a break from social media during a flight
    • Let me take a selfie: Inflight Wi-Fi has contributed to new social media trends with half of 18 to 25 year olds logging into Instagram to take a selfie or post a wing shot. To date #flyNorwegian has been tagged over 12,900 times on Instagram
    • Checking in: Spanish are the most addicted to social media– with 62% accessing networking sites during their flight. This is followed by Norwegian (56%) and Danish (55%) passengers
    Thomas Ramdahl, Chief Commercial Officer at Norwegian, said: "Five years ago Norwegian became the first airline to introduce free Wi-Fi on European routes, and five years later we are still the only carrier to offer the service.

    "To celebrate five years of free Wi-Fi, Norwegian’s new study reveals some fascinating insights into the world’s sky-high surfing habits. The results show how integral being connected is to people’s travel plans - with 18,000 passengers per day accessing Wi-Fi to chat with friends, read news and continue working whilst travelling across Europe."

    Norwegian’s Wi-Fi works via an antenna fitted to each aircraft which communicates with a satellite mounted on the fuselage. Inside the aircraft, there are two separate networks, one that is open for passengers and one for pilots and cabin crew that will make their work in the air easier and more efficient.

    After successfully introducing free Wi-Fi Norwegian continued its technological firsts by becoming the only airline to offer a ‘bring your own device’ inflight entertainment system across Europe, and becoming the first European carrier to introduce live television in November 2015.
     
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    Norwegian markerer fem år med gratis WiFi
    Norwegian - 2016-02-09 09:37 CET
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    Norwegian markerer i dag fem år med gratis WiFi om bord på selskabets europæiske flyvninger. En ny undersøgelse af passagerernes surfvaner i luften viser, at en tredjedel af de rejsende logger sig på WiFi i løbet af fem minutter. Amerikanere og briterne blærer sig mest af sin ferie, og danskerne er nogle af de mest hooked på sociale medier.

    For at markere, at det i dag er fem år siden, at Norwegian lancerede gratis WiFi om bord på europæiske flyvninger, publicerer selskabet en spørgeundersøgelse om WiFi-brug i luften. Et repræsentativt udvalg på 1000 passagerer har deltaget i undersøgelsen, og data fra 550.000 flyvninger er analyseret for at få svar på, hvad passagerene søger på, deler og ”tagger” i europæisk luftrum.

    ”For at fejre fem år med gratis WiFi har vi foretaget en undersøgelse af omfanget af dataforbrug i luften blandt vores passagerer. Den giver fascinerende indsigt i surfingen i 10.000 meter, og med 18.000 brugere om dagen viser undersøgelsen, hvor vigtig gratis WiFi er for passagerene,” siger Thomas Ramdahl, kommerciel direktør i Norwegian.

    Over 18.000 passagerer bruger Norwegians WiFi hver dag. Passagerer om bord på flyvninger til Tromsø, Malaga, Barcelona, Alicante og Madrid er de mest aktive brugere. Siden tilbuddet blev lanceret i 2011 er 500 terrabyte med data blevet konsumeret om bord, hvilket svarer til 1,2 millioner sange, 170 millioner indkommende e-mails eller 25.000 timer Netflix-streaming.

    Flere resultater fra undersøgelsen

    FOMO (fear of missing out): En tredjedel af passagerene (28 procent) logger sig på sociale medier inden for fem minutter. En ud af fem passagerer siger, at de ville blive irriterede, hvis de ikke havde adgang til sociale medier under flyvningen – og tre procent går så langt at sige, at det ville ødelægge deres flyvning. Spanierne bruger de sociale medier mest, hvor 62 procent logger sig på under en flyvning. De efterfølges af nordmænd (56 procent) og danskere (55 procent).

    Ferieblær: Amerikanske og britiske passagerer blærer sig mest af deres ferie. 40 procent af alle amerikanere og 20 procent af alle briter poster et billede eller en status om sin rejse i løbet af flyvningen.

    Først på nettet: Tyske passagerer er de hurtigste til at logge sig på WiFi – tæt efterfulgt af svenskere og danskere. Briter, spaniere og amerikanere bruger længst tid på at logge sig på.

    Mest populære hjemmesider: For danskere er nyheder mest interessante i 10.000 meters højde. Ekstra Bladet, DR, BT og Politiken er de mest besøgte sider.

    ”Digital detox”: Kun én ud af ti siger, at de nyder en pause fra sociale medier, når de er ude at flyve. Spanierne er mest afhængig af sociale medier, hvoraf 62 procent logger sig på i løbet af den flyvning. Til sammenligning logger ”kun” 45 procent af briterne og 31 procent af amerikanerne sig på sociale medier.

    Tag en selfie: WiFi om bord har bidraget til nye trends i sociale medier. Halvdelen af alle rejsende mellem 18 og 25 år logger sig på Instagram for at poste en ”selfie” eller et billede af flyets vinge. Indtil nu er #flynorwegian blevet tagget 12.900 gange på Instagram.

    Fakta om Norwegians WiFi:

    I 2011 blev Norwegian det første selskab til at lancere WiFi på europæiske ruter. Norwegian er stadig det eneste flyselskab, som tilbyder gratis WiFi på europæiske ruter.

    Norwegians WiFi fungerer via en antenne monteret i hvert enkelt fly, som igen er koblet til en satellit monteret på flykroppen. Efter at have indført WiFi i 2011 fortsatte Norwegian sin teknologiske udvikling og har siden lanceret Video on Demand, som giver passagererne adgang til Norwegians underholdningssystem via egen tablet eller smartphone. I november blev Norwegian også det første flyselskab til at tilbyde direkte tv om bord på europæiske flyvninger.
     

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